Red Magic is a company that specializes in Character Development.
Formerly TRIO INTERACTIVE and ITRANGERS LAB, Red Magic was established in Hong Kong in 2004. It combines creativity, design, production, retail and wholesale in one organization.

Its attitude is summed up in its motto ¡V ¡§Red Magic is Style¡¨. We support all events that revolve around art direction and design, and persist in filling every facet of life with creativity.

Red Magic is a pool of international talent that comprises production, marketing and retail teams that all participate in the creative process. In winter 2005, RED MAGIC CREATIVE LAB was also created ¡V a department dedicated to managing Artists and Intellectual Properties, it elevates art direction, design and street culture to whole new heights!

In just two years, Red Magic has successfully secured acknowledgment from and opportunities to work with many brands, developing characters as spokespersons for LIPTON, SONY, TOSHIBA, SAN MIGUEL BEER, MICROSOFT XBOX and BANDAI. Through such impressive events and collaborations, Red Magic has achieved mass recognition and shattered the traditional boundaries set on creativity. Characters developed by Red Magic not only cater to the tastes of a minority, they speak to the masses in a vibrant, dynamic language.

What¡¦s more, Red Magic has a marketing team devoted to overseas and Hong Kong clients, effectively introducing local creations into the global spectrum. The host of Hong Kong shops that carry Red Magic branded products not only sell the trendy Figures so popular in recent years, but also our own branded fashion. What¡¦s more, we scour the world for major labels and extraordinary creations in our mission to promote designer toys in Hong Kong. Each customer that enters our shops will feel the unforgettable difference of the Red Magic Experience. As the first Character Development company in Hong Kong/Greater China to enter the global arena, success is what disseminates our creativity so rapidly.

There are 11 locations worldwide that carry Red Magic products including Spain, Korea, United Kingdom, Switzerland, China, Singapore, Taiwan, Japan, Thailand, United States and Germany. That means all the world¡¦s major cities are under the Red Magic spell!